Brand assets

Logos, colors, and copy for writing about PrivacyNotes.

Use anything on this page to reference PrivacyNotes in articles, videos, directories, and app round-ups. Every file downloads individually, SVG for scale, PNG for convenience, all on transparent backgrounds.

Lockup

The default way to show the brand. Pick by background: the icon never changes, only the wordmark adapts. There is no one-color version, because flattening the mark loses the corner fold; on a photo or a colored background, put the logo on a solid light or dark panel instead.

Color, light backgroundsSVG + PNG 2048 x 373

SVG PNG

Color, dark backgroundsSVG + PNG 2048 x 373

SVG PNG

Icon

The icon is for favicons, app tiles, and anywhere below minimum lockup size. It holds up on light and dark alike. The avatar is a separate file for social profiles, where the site masks whatever you upload into a circle: it fills the frame in Brand Blue and carries the fold in its top-right corner, so the same square file reads as a folded page in a square slot and a folded circle in a round one.

Icon, light and darkSVG + PNG 1024 x 1024

SVG PNG

Avatar, social profilesSVG + PNG 1024 x 1024Square file. Profile sites crop it to a circle.

SVG PNG

Wordmark

The two-tone rule: "Privacy" is always Fold Blue, on light and on dark. "Notes" is always ink, near-black on light and white on dark. One word, never inverted, never two-toned in running text.

Wordmark, lightSVG + PNG 1600 x 247

SVG PNG

Wordmark, darkSVG + PNG 1600 x 247

SVG PNG

Clearspace & minimum sizes

X is the corner fold, about one third of the icon's height. Keep at least 1X clear on every side. For the wordmark alone, X is one third of its height.

icon minimum, 16 px

lockup minimum, 22 px tall / 120 px wide

below lockup minimum, switch to the icon alone

Color

Five colors, no exceptions in logo files. CMYK values are uncalibrated reference conversions.

Brand Blue#1E40AFRGB 30 64 175CMYK 83 63 0 31icon body

Fold Blue#4F6BD5RGB 79 107 213CMYK 63 50 0 16corner fold, "Privacy"

Check Green#10B981RGB 16 185 129CMYK 91 0 30 27check badge only

Ink#0A0A0ARGB 10 10 10CMYK 0 0 0 96"Notes" on light

Paper#FFFFFFRGB 255 255 255CMYK 0 0 0 0"Notes" on dark, lock, check

Typography

Wordmark: Inter Bold (700), tracking -2%, shipped as outlines, so you never need the font installed to use the files. Product and site: the native system font stack. For collateral, Inter 400-800 (free, SIL Open Font License).

Screenshots

The app itself, one capture per theme, both of the same screen. Pick whichever matches the page you are placing it on. Crop as you need to, but do not recolor: the two themes are the reason there are two files.

App, cream1.1 MB, WebP 2940 x 1670

WebP

App, dark1.1 MB, WebP 2940 x 1670

WebP

Name & descriptions

Always PrivacyNotes: one word, capital P, capital N, with "Privacy" in Fold Blue wherever the medium allows it. The domain is written the same way, PrivacyNotes.app, everywhere except inside an actual URL. Never "Privacy Notes", "Privacynotes", or "PN".

One-liner153 chars

One home for your notes, tasks, passwords, journal, files, calendar, contacts and bookmarks, with mood and medication tracking, encrypted on your device.

Short269 chars

A workspace for notes, tasks, passwords, journal, files, calendar, contacts and bookmarks, with mood and medication tracking, encrypted on your device, plus a free Markdown editor for folders on your disk. Self-custody: a 12-word key only you hold. No trackers, no ads.

Meta description200 chars

A workspace for notes, tasks, passwords, journal, files, calendar, contacts and bookmarks, with mood and medication tracking, encrypted on your device. Open source, no trackers, no ads, free to start.

Boilerplate, press796 chars

PrivacyNotes is an encrypted workspace for your notes, tasks, passwords, journal, files, calendar, contacts and bookmarks, with mood and medication tracking, and a free Markdown editor for the folders already on your disk. Everything you store is always encrypted, on your device and on the way to the server, under a key from a 12-word recovery phrase that, with self-custody, never leaves your hands. Lifetime Labs keeps your notes only as ciphertext and, with self-custody, holds nothing that opens them. There are no trackers, no ads and no analytics of what you write. PrivacyNotes runs on the web and as native apps, and its apps are open source: the clients, the encryption layer and the threat model are all published for review. The free tier is free forever; Pro is a one-time purchase.